Městský marketing - koncepty, aplikace, kritická analýza
Alternative title: | City marketing - concepts, applications, critical analysis |
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Year of publication: |
2011
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Authors: | Ježek, Jiří |
Published in: |
Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie. - Bratislava : Slovak Akad. Press, ISSN 0013-3035, ZDB-ID 715023-4. - Vol. 59.2011, 3, p. 243-258
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Subject: | Stadtmarketing | City marketing | Stadtentwicklung | Urban development | Marketingtheorie | Marketing theory | Theorie | Theory |
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