Making new products go viral and succeed
Year of publication: |
2019
|
---|---|
Authors: | Nguyen, Hang T. ; Chaudhuri, Malika |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 1, p. 39-62
|
Subject: | Social media | Word of mouth | Diffusion | Innovation | Field experiment | Brand strategy | Social Web | Social web | Virales Marketing | Viral marketing | Innovationsdiffusion | Innovation diffusion | Markenführung | Brand management | Produktentwicklung | New product development | Feldforschung | Field research | Online-Marketing | Internet marketing |
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