Management of the Fuzzy Front End of Innovation

edited by Oliver Gassmann, Fiona Schweitzer

Conceptual Part: Managing the Unmanageable: The Fuzzy Front End of Innovation -- Structuring the Front End of Innovation -- Integrating Customers at the Front End of Innovation -- Out of Bounds: Cross-Industry Innovation Based on Analogies -- Trend Scanning, Scouting and Foresight Techniques -- Crowdsourcing as an Innovation Tool -- Revolutionizing the Business Model -- Managing the Intellectual Property Portfolio -- Applying Cross-Industry Networks in the Early Innovation Phase -- Dancing with Ambiguity: Causality Behavior, Design Thinking, and Triple-Loop-Learning -- Leveraging Creativity -- A Design Perspective on Sustainable Innovation -- Practical Cases: 3M: Beyond the 15% Rule -- ABB: Integrating the Customer -- Bayer: Strategic Management of the Early Innovation Phase -- BGW: Partnering the Outside-in Process - The Expert Innovation Journey -- Emporia: The Merits of Online Idea Competitions -- Evonik Industries - Managing Open Innovation -- Case: Google Ventures -- Idea Generation in the Consumer Business at Henkel -- Crowdsourcing - How Social Media and the Wisdom of the Crowd Change Future Companies -- Building a Bridge from Research to the Market: IBM's Industry Solutions Labs -- The MINI Countryman: Successful Management of the Early Stage in a Cooperative Product Development Environment -- Controlling the Early Innovation Phase at Autoneum -- SAP: Bringing Economic Viability to the Front End of Innovation -- Sprint Radar: Community-Based Trend Identification -- Landis+Gyr: Designing and Analyzing Business Models in Value Networks -- voestalpine Anarbeitung: Commercialization Framework for Technology Development Projects -- Volkswagen: Open Foresight at the Front End of Research Innovation -- Fuzzy Front End of Innovation: Quo Vadis?

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Year of publication:	2014
Authors:	Gassmann, Oliver
Other Persons:	Schweitzer, Fiona (ed.)
Publisher:	Cham : Springer International Publishing
Subject:	Innovation \| Management \| Strategisches Management
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XVII, 339 p. 79 illus, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Preface; Contents; List of Figures; List of Tables; Part I: Conceptual Part; Managing the Unmanageable: The Fuzzy Front End of Innovation; 1 The Fuzziness of the Front End of Innovation; 2 Time for Action at the Front End of Innovation; 3 The Art of Managing the Front End of Innovation; 4 The Course of the Book; Structuring the Front End of Innovation; 1 Introduction; 2 Process Models for Formalization the Front End of Innovation; 2.1 Variable Degree of Structuring the Front End of Innovation; 2.2 Stage-Gate Process (Cooper); 2.3 Three Phase Front End Model (Khurana and Rosenthal) 2.4 New Concept Development Model (Koen et al.)3 Conceptual Design of a Process-Oriented Framework for Structuring the Front End of Innovation; 3.1 Innovation Strategy; 3.2 Technology Development; 3.3 Concept Development; 3.4 Lean Concept Development; 4 Implementation of Process Models; 4.1 Teambuilding; 4.2 Analysis; 4.3 Process Specification; 4.4 Process Implementation; 5 Checklist; Integrating Customers at the Front End of Innovation; 1 Introduction; 2 Customers as Providers of Needs Information and Solution Information at the Fuzzy Front End; 3 Direct and Indirect Customer Integration 4 Aims of Customer Integration5 The Different Types of Customer Integration; 6 The Different Types of Customers and Their Role at the Front End of Innovation; 7 Motivating Customers to Participate; 8 Using Results of Customer Integration Projects; 9 Checklist; Out of Bounds: Cross-Industry Innovation Based on Analogies; 1 Introduction; 2 Analogical Thinking in Problem Solving; 3 Some Real-Life Cases on Cross-Industry Innovation; 4 The A4-Cross-Industry Innovation Process; Trend Scanning, Scouting and Foresight Techniques; 1 Introduction; 2 Detecting Future Changes 3 Interpreting the Impact of Future Changes4 Triggering New Innovation Initiatives; 5 Value Creation of Corporate Foresight in the Front End; 6 Future Outlook; 7 Checklist; Crowdsourcing as an Innovation Tool; 1 The Idea Behind Crowdsourcing; 1.1 Intermediate Platforms; 1.2 Free Solutions; 1.3 Corporate Platforms; 1.4 Marketplaces; 2 The Crowdsourcing Process; 2.1 Preparation; 2.2 Initiation; 2.3 Implementation; 2.4 Evaluation; 2.5 Utilization; 3 Opportunities and Risks of Crowdsourcing; 4 Using Crowdsourcing Successfully; Revolutionizing the Business Model; 1 New Products Are Not Enough 2 Creative Imitation and the Power of RecombinationManaging the Intellectual Property Portfolio; 1 Introduction; 2 Managing Patents Along Their Life Cycle: A Management Model; 2.1 Explore; 2.2 Generate; 2.3 Protect; 2.4 Optimize; 2.5 Decline; Applying Cross-Industry Networks in the Early Innovation Phase; 1 Introduction; 2 How to Prepare for Distant Collaboration in Cross-Industry Networks; 2.1 Finding the Right Network Partners; 2.2 Beiersdorf Cross-Industry Network Pearlfinder; 2.3 Developing Networking Competence; 2.3.1 Innovation Flexibility Approach; 2.3.2 Resource Efficiency Approach 2.3.3 Combinatorial Approach
ISBN:	978-3-319-01056-4 ; 978-3-319-01055-7
Other identifiers:	10.1007/978-3-319-01056-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014017061