Market orientation and business-to-business (B2B) : a meta-analysis perspective
Year of publication: |
2014
|
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Authors: | Chang, Wen-Jung |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 20.2014, 1/2/3, p. 123-148
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Subject: | market orientation | MO | business-to-business | B2B | meta-analysis | literature review | research map | framework | Meta-Analyse | Meta-analysis | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
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