Market oriented product platforms : structuring the front-end of flexible platform portfolio development
vorgelegt von Dipl.-Ing. (FH) Haluk Yörür
| Year of publication: |
2018
|
|---|---|
| Authors: | Yörür, Haluk |
| Institutions: | Technische Universität Dresden (degree granting) |
| Publisher: |
Dresden |
| Subject: | Fertigungsprogramm | Master production schedule | Produktdifferenzierung | Product differentiation | Marktanalyse | Market analysis | Erfolgsfaktor | Success factor | Produktpolitik | Produktentwicklung | Absatzweg |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 257 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Dissertation, Technische Universität Dresden, 2018 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011988343