Market segments and information flows in a new product introduction
Philip Clinton Burger
| Year of publication: |
1968
|
|---|---|
| Authors: | Burger, Philip Clinton |
| Subject: | Marktforschung | Markenartikel | Innovation | Verbraucher | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Informationsverbreitung | Information dissemination | Produktentwicklung | New product development | Theorie | Theory |
| Extent: | XVIII, 358 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mikroform |
| Language: | English |
| Thesis: | [Lafayette/Ind.], Purdue University, Diss. 1968 |
| Notes: | das Werk ist nur als Film vorhanden |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001966240