Market vision and market visioning competence: impact on early performance for radically new, high-tech products
Year of publication: |
2010
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Authors: | Reid, Susan E. ; DeBrentani, Ulrike |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 4, p. 500-518
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Subject: | Produktentwicklung | New product development | Hochtechnologie | High technology | Erfolgsfaktor | Success factor | Befragung | Interview | EU-Staaten | EU countries | USA | United States |
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