Marketing 2.0: A new marketing strategy
Year of publication: |
2010
|
---|---|
Authors: | Consoli, Domenico ; Musso, Fabio |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | marketing 2.0 | user generated content | prosumer | enterprise 2.0 | social media |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Journal of International Scientific Publications: Economy & Business 2.4(2010): pp. 315-325 |
Classification: | M31 - Marketing ; O33 - Technological Change: Choices and Consequences; Diffusion Processes |
Source: |
-
Social media: Where customers air their troubles : how to respond to them?
Larsen, Nils Magne, (2021)
-
Peer effect of iPhone adoptions on social networks
Ke, T. Tony, (2017)
-
Social media : where customers air their troubles : how to respond to them?
Valdimar Sigurdsson, (2021)
- More ...
-
Towards the integration of enterprise software: The business manufacturing intelligence
Consoli, Domenico, (2010)
-
Marketing 2.0 : A New Marketing Strategy
Consoli, Domenico, (2014)
-
Towards the Integration of Enterprise Software : The Business Manufacturing Intelligence
Consoli, Domenico, (2014)
- More ...