Marketing : an introduction
Year of publication: |
[2023] ; Fifteenth edition, Global edition
|
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Authors: | Armstrong, Gary ; Kotler, Philip ; Opresnik, Marc Oliver |
Publisher: |
Harlow, England : Pearson |
Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 701 Seiten Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Literaturverzeichnis: Seite 649-683 |
ISBN: | 978-1-292-43310-3 ; 1-292-43310-8 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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