Marketing communications
by Werner Pepels
| Alternative title: | Marketing-Kommunikation |
|---|---|
| Year of publication: |
[2021]
|
| Authors: | Pepels, Werner |
| Institutions: | Duncker & Humblot (publisher) |
| Publisher: |
Berlin : Duncker & Humblot |
| Subject: | Marketing | Marketingmanagement | Marketing management | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 324 Seiten Illustrationen 23.3 cm x 15.7 cm, 498 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-428-18512-2 ; 3-428-18512-9 ; 978-3-428-58512-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012630968