Marketing : Einführung in Theorie und Praxis
Andreas Scharf; Bernd Schubert
| Year of publication: |
2001 ; 3., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Scharf, Andreas ; Schubert, Bernd |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 439 S. Ill., graph. Darst. 19 cm |
|---|---|
| Series: | Sammlung Poeschel. - Stuttgart : Schäffer-Poeschel, ISSN 0581-457X, ZDB-ID 256795-7. - Vol. 159 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 419 - 432 |
| ISBN: | 978-3-7910-9234-8 ; 3-7910-9234-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001555237