Extent: | 404 Seiten Illustrationen, Diagramme 24 cm, 598 g |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
Language: | German |
Notes: | Literaturverzeichnis: Seiten 355-390 |
ISBN: | 978-3-17-031902-8 ; 978-3-17-031903-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011850052