Marketing ethics and communication strategy in the case of Enron fraud
Year of publication: |
[2017]
|
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Authors: | Broni, Georgia ; Velentzas, John ; Papapanagos, Harry |
Published in: |
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE). - Cham : Springer, ISBN 3-319-48453-2. - 2017, p. 269-278
|
Subject: | Enron Corp. <Houston, Tex.> | Elektrizitätswirtschaft | Electric power industry | Unternehmensethik | Business ethics | Marketing | USA | United States |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
Language: | English |
Other identifiers: | 10.1007/978-3-319-48454-9_19 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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