Marketing for entrepreneurs : concepts and applications for new ventures
Frederick G. Crane
| Year of publication: |
2013 ; second edition
|
|---|---|
| Authors: | Crane, Frederick G. |
| Publisher: |
Los Angeles, London, New Delhi, Singapore, Washington DC : Sage |
| Subject: | Unternehmer | Entrepreneurs | Unternehmensgründung | Business start-up | Marketing | Entrepreneurship | Produktentwicklung | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 245 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Preface -- Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan -- Index -- About the author. |
| ISBN: | 978-1-4522-3004-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548207