Marketing performance : how marketers drive profitable growth
Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Bauer, Thomas ; Freundt, Tjark ; Gordon, Jonathan ; Perrey, Jesko ; Spillecke, Dennis |
| Publisher: |
Chichester, West Sussex, United Kingdom : Wiley |
| Subject: | Marketing | Performance-Management | Performance management | Unternehmenserfolg | Firm performance |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xi, 185 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-119-27833-7 ; 978-1-119-27829-0 ; 978-1-119-27838-2 ; 978-1-119-27829-0 ; 978-1-119-27838-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011481326