Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Year of publication: |
2021
|
---|---|
Authors: | Dash, Ganesh ; Kiefer, Kip ; Paul, Justin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 608-620
|
Subject: | Branding | Customer satisfaction | Marketing 4.0 | Millennials | Purchase intention | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
-
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon, (2023)
-
Ray, Arghya, (2021)
-
Ahmed, Rizwan Raheem, (2023)
- More ...
-
Stop hailing, start apping : adoption of app-cab services in an emerging economy
Chakraborty, Debarun, (2021)
-
Dogra, Nikhil, (2023)
-
CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
Dash, Ganesh, (2021)
- More ...