Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Year of publication: |
2023
|
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Authors: | Nyadzayo, Munyaradzi ; Casidy, Riza ; Mohan, Mayoor |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 4, p. 958-973
|
Subject: | Commitment | Emerging markets | Innovation adoption | Relationship marketing | Supplier-customer relationships | Trust | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Innovation | B-to-B-Marketing | Business-to-business marketing | Vertrauen | Confidence | Schwellenländer | Emerging economies | Innovationsmanagement | Innovation management | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Produktentwicklung | New product development |
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