Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications
Year of publication: |
2014-09
|
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Authors: | Hong, Yili ; Chen, Pei-yu ; Hitt, Lorin |
Institutions: | NET Institute |
Subject: | product type | online product reviews | user-generated content | data-driven approach |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Number 14-03 38 pages |
Classification: | C10 - Econometric and Statistical Methods: General. General ; L15 - Information and Product Quality; Standardization and Compatibility ; M31 - Marketing |
Source: |
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