Metaverse marketing : how the metaverse will shape the future of consumer research and practice
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Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar, (2014)
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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han, (2023)
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Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M., (2019)
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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han, (2023)
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Hinsch, Christian, (2020)
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Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim, (2018)
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