METHOD APPLICATION IN NEW PRODUCT DEVELOPMENT AND THE IMPACT ON CROSS-FUNCTIONAL COLLABORATION AND NEW PRODUCT SUCCESS
Year of publication: |
2014
|
---|---|
Authors: | GRANER, MARC ; MIßLER-BEHR, MAGDALENA |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 18.2014, 01, p. 1450002-1
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | New product development | new product success | product development methods | cross-functional collaboration |
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