Methods to analyze customer usage data in a product decision process : a systematic literature review
Year of publication: |
2023
|
---|---|
Authors: | Micus, Christian ; Schramm, Simon ; Böhm, Markus ; Krcmar, Helmut |
Published in: |
Operations research perspectives. - Amsterdam [u.a.] : Elsevier, ISSN 2214-7160, ZDB-ID 2821932-6. - Vol. 10.2023, Art.-No. 100277, p. 1-11
|
Subject: | Big data | Customer behavior | Customer usage data | Data analytics | Product decision process | Product development | Konsumentenverhalten | Consumer behaviour | Big Data | Produktentwicklung | New product development | Data Mining | Data mining |
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