Mobil Uygulamalarda Oyunlaştırma Kabulünün Tüketicilerin Tutumuna ve Kullanım Niyetlerine Olan Etkisinin Belirlenmesi
Year of publication: |
2018
|
---|---|
Authors: | Huseynli, Bahman ; Bozbay, Zehra |
Published in: |
Istanbul Business Research (IBR). - Istanbul : Istanbul University Press, ISSN 2630-5488. - Vol. 47.2018, 1, p. 64-87
|
Publisher: |
Istanbul : Istanbul University Press |
Subject: | Oyunlaştırma | Mobil uygulamalar | Tutum | Kullanım niyeti | Oyunlaştırma kabulü |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | Turkish |
Other identifiers: | 10.26650/ibr.2018.47.1.0004 [DOI] hdl:10419/250212 [Handle] RePEc:ist:ibsibr:v:47:y:2018:i:1:p:64-87 [RePEc] |
Classification: | M0 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: |
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