Mobile banking adoption its antecedents and post-adoption effects : the role of consumers status orientation in an African context
Year of publication: |
2024
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Authors: | Badiang, Alphonse Mefoute ; Nkwei, Emile Saker |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2321787, p. 1-18
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Subject: | M-banking | status orientation | financial inclusion | relationship quality | structural equation modeling | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Innovationsakzeptanz | Innovation adoption |
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