The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms’ new product performance
Year of publication: |
[2022]
|
---|---|
Authors: | Wu, Jie ; Ma, Zhenzhong ; Liu, Zhiyang |
Publisher: |
[S.l.] : SSRN |
Subject: | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance | China |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Business Research, 99: 524-533 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 26, 2021 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Wu, Jie, (2019)
-
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei, (2020)
-
Hoetzl, Stefan, (2013)
- More ...
-
Wu, Jie, (2019)
-
Wu, Jie, (2019)
-
Previous military experience and entrepreneurship toward poverty reduction : evidence from China
Xu, Zuhui, (2021)
- More ...