Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty
Year of publication: |
2020
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Authors: | M. S. Mahrinasari ; Pandjaitan, Dorothy Haratua Rouly |
Published in: |
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019. - London : Routledge, ISBN 978-0-367-42594-4. - 2020, p. 205-209
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Subject: | service quality | customer satisfaction | customer loyalty | consumers' characteristics | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
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