Extent:
application/pdf
Series:
Type of publication: Book / Working Paper
Notes:
View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00997850 Published - Presented, 30ème Congrès de l'Association Française de Marketing, 2014, Montpellier, France
Source:
Persistent link: https://www.econbiz.de/10010779599