Motivanalyse zu Anwenderinnovationen in Online-Communities
Year of publication: |
2012
|
---|---|
Authors: | Janzik, Lars |
Publisher: |
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden |
Subject: | Economics | Marketing | Produktentwicklung | Onlinecommunity | Kundenorientierung |
Description of contents: | Description [doi.org] |
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Kundenintegration und Kundenbindung : Wie Unternehmen von ihren Kunden profitieren
Gelbrich, Katja, (2009)
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Motivanalyse zu Anwenderinnovationen in Online-Communities
Janzik, Lars, (2012)
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Virtuelle Kundenintegration in die Neuproduktentwicklung
Bartl, Michael, (2006)
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ONLINE COMMUNITIES IN MATURE MARKETS: WHY JOIN, WHY INNOVATE, WHY SHARE?
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CONTRIBUTION AND PARTICIPATION IN INNOVATION COMMUNITIES: A CLASSIFICATION OF INCENTIVES AND MOTIVES
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Janzik, Lars, (2010)
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