Moving forward better marketing for a better world : a path for new research opportunities
Year of publication: |
2023
|
---|---|
Authors: | Rashkova, Yanina ; Moi, Ludovica |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 3, p. 413-428
|
Subject: | Better marketing for a better world | Research agenda | Literature review |
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