New product development in business to business marketing - a relational perspective.
Year of publication: |
2011-03-17
|
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Authors: | Filip, Alina |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Product development | business to business relationships | planning | ideas selection | marketing tests | product failure |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Proceedings of the 1st International Conference on Quality and Innovation in Engineering and Management, Cluj-Napoca, 17th-19th of March 2011, ISBN 978-973-662-614-2. -.-(2011): pp. 421-424 |
Classification: | M31 - Marketing |
Source: |
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