New products and services development
ed. by Hubert Gatignon
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Gatignon, Hubert A. (contributor) |
| Publisher: |
Los Angeles [u.a.] : SAGE |
| Subject: | Innovation | Produktivität | Productivity | Entwicklungsländer | Developing countries | Dienstleistung | Services | Dienstleistungssektor | Service industry | Produktentwicklung | New product development |
| Published items: |
4 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | v. 1. Innovating new products and services : the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations : establishing a culture of innovations -- v. 3. Organizing to innovate : adapting the firm to innovate -- v. 4. Launching new products and services : marketing innovations effectively. |
| ISBN: | 978-0-85702-053-6 ; 0-85702-053-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008933657