Next practice, not best practice : using virtual worlds in new product development in the automotive industry
Year of publication: |
2015
|
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Authors: | Daecke, Julia ; Knyphausen-Aufseß, Dodo zu ; Schweizer, Lars |
Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 20.2015, 5, p. 401-433
|
Subject: | product development | virtual worlds | innovations | customer integration | Virtuelle Realität | Virtual reality | Kfz-Industrie | Automotive industry | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Social Web | Social web | Produktgestaltung | Product design |
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