Non-sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry
Year of publication: |
2024
|
---|---|
Authors: | Bläse, Richard ; Filser, Matthias ; Kraus, Sascha ; Puumalainen, Kaisu ; Moog, Petra |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 2, p. 626-641
|
Subject: | fashion | fear of missing out | non-sustainable buying behavior | purchase intention | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Bekleidungsindustrie | Clothing industry |
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