Nonmonotonic status effects in new product adoption
Year of publication: |
2014
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Authors: | Hu, Yansong ; Van Den Bulte, Christophe |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 4, p. 509-533
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Subject: | hazard model | nested case-control design | new product adoption | social contagion | social networks | social status | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Sozialer Status | Social status | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Theorie | Theory |
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