Omnichannel retailing and post-pandemic recovery : building a research agenda
Year of publication: |
2022
|
---|---|
Authors: | Salvietti, Giada ; Ziliani, Cristina ; Teller, Christoph ; Ieva, Marco ; Ranfagni, Silvia |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 8/9, p. 1156-1181
|
Subject: | Covid-19 | Literature review | Mixed-method study | Omnichannel retailing | Trends | Coronavirus | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Online-Handel | Online retailing | Epidemie | Epidemic | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
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