Omnichannel retailing return operations with consumer disappointment aversion
Year of publication: |
2022
|
---|---|
Authors: | Shen, Yinhai ; Zhang, Qing ; Zhang, Zhichao ; Ma, Xinyu |
Published in: |
Operations research perspectives. - Amsterdam [u.a.] : Elsevier, ISSN 2214-7160, ZDB-ID 2821932-6. - Vol. 9.2022, Art.-No. 100253, p. 1-13
|
Subject: | Consumer disappointment aversion | Omnichannel retailing | Pricing | Product returns | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Risikoaversion | Risk aversion | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Preismanagement | Pricing strategy | Einzelhandel | Retail trade |
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