On the strategic use of product modularity for market entry
Year of publication: |
2023
|
---|---|
Authors: | Arrieta Navarro, Jose Pablo ; Fontana, Roberto ; Brusoni, Stefano |
Published in: |
Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 1464-3650, ZDB-ID 1494333-5. - Vol. 32.2023, 1, p. 155-180
|
Subject: | Produktentwicklung | New product development | Modularisierung | Modularity | Markteintritt | Market entry | Realoptionsansatz | Real options analysis | Local Area Network | Local area network | USA | United States |
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