Online travel insurance purchase intention : a transaction cost perspective
Year of publication: |
December 2018
|
---|---|
Authors: | Yu, Tsu-Wei ; Chen, Tso-Jen |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 9, p. 1175-1186
|
Subject: | Transaction cost | trust | travel insurance | purchase intentions | in-depth interviews | life insurers | structural equation modeling | online uncertainty | online experience | purchasing frequency | Online-Handel | Online retailing | Transaktionskosten | Transaction costs | Lebensversicherung | Life insurance | Electronic Commerce | E-commerce |
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