Ordinary customer experience : conceptualization, characterization, and implications
Year of publication: |
2023
|
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Authors: | Heinonen, Kristina ; Lipkin, Michaela |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 9, p. 1720-1736
|
Subject: | customer sensemaking | extraordinary customer experience | lifeworld | marketing insights | ordinary customer experience | scoping review | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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