Outcomes of relationship quality in business-to-business contexts : a South African concrete product market perspective
Year of publication: |
2023
|
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Authors: | Masitenyane, Lehlohonolo Amos ; Muposhi, Asphat ; Mokoena, Bakae Aubrey |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 3, Art.-No. 2266613, p. 1-17
|
Subject: | B2B | concrete products | relationship intention | relationship marketing | relationship quality | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Südafrika | South Africa | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2266613 [DOI] hdl:10419/294680 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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