Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Year of publication: |
2012
|
---|---|
Authors: | Schmidt, Klaus M. ; Spann, Martin ; Zeithammer, Robert |
Publisher: |
München : Sonderforschungsbereich/Transregio 15 - Governance and the Efficiency of Economic Systems (GESY) |
Subject: | customer-driven pricing mechanisms | pay what you want | revenue management | price discrimination | social preferences |
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