PDMA Handbook of New Product Development
Year of publication: |
2012 ; 3rd ed (Online-Ausg.)
|
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Authors: | Kahn, Kenneth B. |
Publisher: |
Somerset : Wiley |
Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Geschäftsmodell | Business model | Portfolio-Management | Portfolio selection | Marktforschung | Market research | Erfolgsfaktor | Success factor | USA | United States |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (1 online resource (506 p.)) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record |
ISBN: | 978-1-118-41808-6 ; 978-0-470-64820-9 |
Classification: | Forschung und Entwicklung |
Source: | ECONIS - Online Catalogue of the ZBW |
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