Perception or capabilities? : an empirical investigation of the factors influencing the adoption of social media and public cloud in German SMEs
Year of publication: |
2021
|
---|---|
Authors: | Hassan, Sohaib Shahzad ; Reuter, Christian ; Bzhalava, Levan |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 1, p. 2150002-1-2150002-26
|
Subject: | Social media | cloud computing | SMEs | digital transformation | technology adoption | KMU | SME | Social Web | Social web | Cloud Computing | Cloud computing | Innovationsdiffusion | Innovation diffusion | Deutschland | Germany | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Online-Marketing | Internet marketing |
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