Personality traits as determinants of facebook behavior : study of Indian GEN-Z
Year of publication: |
2023
|
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Authors: | Banerjee, Sudatta ; Alok, Swati ; Mahapatra, Mousumi Singha ; Banerjee, Souri |
Published in: |
Comparative analysis of trade and finance in emerging economies. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80455-760-0. - 2023, p. 67-83
|
Subject: | Behavioral analysis | Big Five Personality Traits | Facebook | social media | structural equation modeling | Gen-Z | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Strukturgleichungsmodell | Structural equation model | Persönlichkeitsmerkmal | Personality trait | Indien | India | Online-Marketing | Internet marketing |
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