Planificarea strategica in marketing management. Nivelurile planificarii strategice
Year of publication: |
2010
|
---|---|
Authors: | Caescu, Stefan |
Published in: |
Revista de Marketing Online (Journal of Online Marketing). - Academy of Economic Studies, School of Marketing. - Vol. 4.2010, 4, p. 72-80
|
Publisher: |
Academy of Economic Studies, School of Marketing |
Subject: | planificare strategica | nivel corporativ | nivelul unitatii strategice de afaceri | nivel functional | strategic planning | corporative level | strategic business unit level | functional level |
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