Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model
Year of publication: |
2023
|
---|---|
Authors: | Shaker, Aya K. ; Mostafa, Rasha H. A. ; El Seidi, Reham |
Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 32.2023, 2, p. 185-202
|
Subject: | Online communities | Online reviews | Restaurants | Technology acceptance model (TAM) | Trust | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Gastronomie | Restaurant industry | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vertrauen | Confidence | Internet | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |
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