Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
Year of publication: |
2009-11
|
---|---|
Authors: | BOCK, K. W. DE ; POEL, D. VAN DEN ; MANIGART, S. |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | demography prediction | demographic targeting | web advertising | Random Forests | web user profiling | clickstream analysis |
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