Pricing decisions of consumer innovators
Year of publication: |
2021
|
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Authors: | Ebbing, Tobias ; Lüthje, Christian |
Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 50.2021, 8, p. 1-13
|
Subject: | Innovation | Consumer innovators | User innovation | Pricing | Computer games | Marketplaces | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Computerspiel | Video game |
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