Pricing for new products and services in technology based SMEs : characteristics, success implications, antecedents, and moderators
vorgelegt von Timo Ewald Möller
| Year of publication: |
2010
|
|---|---|
| Authors: | Möller, Timo Ewald |
| Subject: | Klein- und Mittelbetrieb | Technische Innovation | Produktinnovation | Preisbildung | Preispolitik | Aufsatzsammlung |
| Extent: | XVIII, 330 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Aachen, Techn. Hochsch., Diss., 2010 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009006029