Product, advertising, biometrics, price and promotion
Year of publication: |
[2024]
|
---|---|
Authors: | Charan, Ashok |
Published in: |
The marketing analytics practitioner's guide ; volume 2
|
Publisher: |
New Jersey : World Scientific |
Subject: | Produktmanagement | Product management | Produktentwicklung | New product development | Produktgestaltung | Product design | Werbung | Advertising | Verpackungsgestaltung | Package design | Werbewirkung | Advertising effects | Biometrie | Biometrics | Visuelle Wahrnehmung | Visual perception | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion |
Extent: | xxii, 330 Seiten Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-981-12-7448-0 ; 978-981-12-7602-6 ; 978-981-12-7449-7 ; 978-981-12-7509-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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