Product and service innovation with customer recognition
Year of publication: |
2024
|
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Authors: | Li, Jiaoyang |
Published in: |
Decision sciences. - Oxford : Wiley-Blackwell, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 55.2024, 1, p. 17-32
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Subject: | behavior-based pricing | customer recognition | game theory | product and service innovation | Konsumentenverhalten | Consumer behaviour | Innovation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Spieltheorie | Game theory | Preismanagement | Pricing strategy |
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